VERIFIED BEEF PRODUCTION Plus
Verified Beef Production Plus provides consumers and retailers confidence beef producers are doing things right.
VBP+ is a program that ultimately assures consumers that the products and good practices of Canada's beef producers are the best in the world. We already have a reputation for acting responsibly, but VBP takes that to a new level. Grass-roots driven and industry-led, the program is part of a broad effort by Canada's food providers to show consumers that on-farm food safety and sustainability are the industry's top priorities.
VBP certification will result in stronger competitiveness for Canada's beef industry, as food safety continues to grow as a major factor in consumer buying decisions.
The SCA board strongly recommends that producers take advantage of VBP so that verification will continue to be industry-led and not pushed upon the industry by an outside entity.